Kellogg’s Recharge Bar

Kellogg’s wanted to make a big impression in New York City’s Times Square, promoting their breakfast cereal product line with a high-end cereal and milk experience.

Custom menu items were prepared by celebrity chef, founder and owner of Milk Bar, Christina Tosi. Emmy-award winning choreographer, Derek Hough, and Grammy-nominated Tonight Show with Jimmy Fallon House Band, The Roots, performed.

Baby Bean helped produce this pop-up shop from a vacant space located around the corner from the world-famous Ed Sullivan Theater, and project managed production and installation of the printed elements for the entire program.